Friday, April 27, 2007
Okaaaaayyyyy ...here's one for Rae!
I read on an American health and fitness forum about the release of "Diet Coke Plus" which is fortified with vitamins and minerals.
According to the nutritional label, Diet Coke Plus includes 25% of the recommended daily allowance of niacin (vitamin B3), vitamin B6, and vitamin B12 as well as 15% of the RDA for magnesium and zinc in each 12-ounce serving. It is sweetened with an aspartame/ACE-K blend that has become the industry norm for just about every diet drink nowadays.Attempting to get a leg up on their primary competition--Pepsi-Cola North America--as that company is set to release their own diet "energy" drink called Diet Pepsi MAX in June 2007, Coca-Cola North America is seeking to provide their loyal consumer base with a diet soda product that will serve as a supplement to their healthy diet, according to Coke's senior VP Katie Bayne.“Consumers, including Diet Coke drinkers, are increasingly looking for more beverage options, and we wanted to offer them the convenience of a calorie-free beverage that is a good source of several essential vitamins and minerals, and one that delivers on the great taste that they have come to expect from us,” she said.
All I can say folks, be very afraid, very afraid :)