Friday, November 14, 2008

Carbs evil ? Let's break it down some more.

I am copying and pasting this post from David Gillespie, an Australian Author who has just published a book called "Sweet Poison - Why Sugar is Making Us Fat". It is an excellent article and I couldn't have written it better myself. As you Aussies know, Kerry Armstrong is spruiking the "benefits" of Coke which is frightening in itself and in North America, consumers are being bombarded by a similar campaign selling High Fructose Corn Syrup as being natural and "fine in moderation" because it comes from corn. David Greenwalt from Leanness Lifestyle recently sent me a copy of the HFCS commercial, then sent a page of related scientific studies which link HFCS with addictive behaviour etc - I loved this because not only did I see how awful the commercials were, I got a big wad of scientific studies which satisfied my inner propellor head, you all know how much I love stuff that has had studies done on it.

Bottom line is, nearly 100% of the population don't do well on this sort of crap. If you're talking about carbs being evil, we'll it's these sorts of carbs that fit the bill. Let's talk about HCFS being the work of the devil, not your Uncle Toby's oats!

Here is the except of David Gillespie's Article, published in "The Courier Mail " and "The Australian". I haven't read the book yet, but I plan to.

The Coca-Cola Chronicles: Big Sugar drops the other shoe


David Gillespie, author of Sweet Poison: Why Sugar Makes us Fat writes:

Here I was thinking that the Kerry Armstrong episode was merely the bumbling of ham-fisted PR mongers. I imagined the poor Big Sugar flaks being soundly spanked for underestimating the intelligence of the buying public.

Alas it appears it was I who misunderstood the higher arts of persuasion. Little did I realise that the Kerry Affair was merely the opening salvo in a far bigger campaign for hearts and minds. It is not a campaign for my heart or mind and probably not yours. I’m not an employee of the Australian Communications and Media Authority (ACMA) and I certainly don’t sit on the Parliamentary Inquiry into Obesity.

The Big Sugar campaign is not about convincing you and me that Coke is health food (although if we happen to come away believing that, it’s well and good). No, it’s about convincing ACMA (and Parliament) that Big Sugar does not market to children under 12. In fact Coke are so responsible that they’ve been voluntarily abstaining from such practices for years.

ACMA is proposing to update its Childrens Television Standards. At the start of its consultations it had toyed with the idea of (gasp) regulating the advertising of food and beverages to children. But after receiving some forceful submissions on the point, has decided now was not the time.

So what is Big Sugar worried about? When you read the fine print, the report says that ACMA won’t regulate for now. But the door has been left well and truly ajar. ACMA says it may change its mind if anyone comes up with a standard way of labelling foods which are high in fat, sugar and salt. This would then allow them to seriously consider rules aimed at limiting the advertising of such foods to children.

This is where those busy bodies over at the Parliament come in. Their inquiry into Obesity is turning up quite a few submissions from folks like CHOICE who want to see a traffic light system of labelling introduced to help consumers identify such foods. Big Sugar has attacked CHOICE for daring to propose such a thing, even suggesting that their researchers cooked the books.

Big Sugar doesn’t plan to sit back and meekly let unambiguous labelling be implemented so on Friday, the Second Act of the master strategy was unveiled on the media stage. Big Sugar in the guise of the Australian Food and Grocery Council (AFGC) announced they had a plan. They would voluntarily sign up to a code of conduct that says they won’t advertise to kids under 12.

What’s wrong with Big Sugar’s voluntary ban? Surely they’re helping out by jumping the gun? Well, in a word, no. This way they get to define the word ‘children’. In its initial examination of the need for reform, ACMA had been dropping disturbing hints about bans that defined a child as anyone under 16 (rather than 12).

Even worse than that, with ACMA doing the drafting there’d be no chance to parachute in weasel words like the ones proposed by Big Sugar. An example appears in the wording of the voluntary ‘ban’ itself when it says the ban should be applied “unless those products represent healthy dietary choices … presented in the context of a healthy lifestyle.

If you want to know what that looks like, you need look no further than Coke’s new website which is choc full of healthy lifestyle messages for Coke drinkers.

Big Sugar’s hope is that by showing what terribly good corporate citizens they are, they’ll head the Parliamentary Obesity enquiry and ACMA off at the pass. Parliament won’t insist on traffic light labelling and Big Sugar will avoid the cascade effect of ACMA implementing actual bans rather than voluntary ones written by Big Sugar.

It may seem like Big Sugar is jumping at shadows, but as Simon Chapman pointed out in Friday’s edition of Crikey, Big Sugar has paid attention to what befell Big Tobacco. They know it’s better to stop this particular train before it leaves the station. If they can’t, they fear it won’t be long before the only place you’ll be able to see a Coke ad will be in the sealed section of an adult magazine.


ss2306 said...

On that note I'm off to have oats for dinner !!

Gotta get fueled up to smash rpm tomorrow !!

Kek said...

The problem is that a large portion of the population is Gullible, with a capital G. They cannot see the difference between fact and marketing - if it's on the telly, or in the newspaper, it MUST be true. They will completely miss the fact that Ms Armstrong, lovely person though she may be, is no rocket scientist.

I have the same problem as you, Lizzie, with people who claim that carbs disagree with them; they almost always only have a "problem" with processed, Crappy Carbs. And I know from personal experience and a lot of observation that restricting carbs promotes bingeing.

Funny thing, in many ways people were smarter about food waaaay back in the 60s, when I was a kid. Everyone knew that soft drink and lollies were treats, to be eaten only occasionally. In my house, soft drink was for birthday parties and a small bag of lollies was our once a week treat.

When and how did we lose that knowledge?

Anonymous said...

I'm back and I'm doing the rounds today and visiting everyone's blogs leaving comments. Although I still have a very rough road ahead of me I've decided I have to get back to the land of the living otherwise I'm likely to get stuck in the bottom of my well. I'll be blogging more regularly and visiting and commenting more regularly.

I enjoyed chatting to you the other night. We'll have to do it again real soon. ;o)

Lia xxx

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Jane said...

Hi Liz,

I get so upset that companies make their money out of decieving people out of their health. I understand there are economic implications but obesity related illnesses themselves also have a huge cost to the economy.

I also sent you an email Liz and I was wondering if you got it?

LizN said...

Hey Jane,
Got it and emailed you back:)

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